Alle Marketing & Sales vacatures

Senior Category Manager Dairy

09/10/2018 Utrecht, Utrecht, NL

About the Job

As a Senior Category Manager, you understand what drives the shoppers in the dairy category and how we can optimize their path to purchase. You are the one connecting the dots between different (data) resources and you derive and define the right actionable insights. You work closely together with our retail partners and build strong relationships to grow this category.

In this role, you will be the ambassador of the category mindset and vision to shape the agenda and priorities with all our stakeholders. Your closest contacts will be the retail partners and internally account management, marketing and category counterparts. Specifically, in this role you will closely collaborate with the Category Lead to shape the category strategy in the different channels. You report directly to the Head of Category Management within Sales department.

Your key responsibilities within this role will be the following:

  • Define, communicate and activate the category vision and its growth drivers,
  • Lead category management for the full dairy category and deliver core results through customers,
  • Extend influence with customer contacts to support the delivery of Danone dairy initiatives.
Are you ready to become the new Senior Category Manager of the Danone Dairy division in the Netherlands? Will you help us grow the indulgence part of this category? Then this might be of interest to you…

About You

As our new Sr Category Manager, you have a relevant Master Degree and at least 8 years’ experience in fast moving organizations, commercial experience is an advantage. You have a good understanding of building the category vision & category growth levers management and you are able to interpret data in order to transform them into category growth plans. For this reason, the knowledge of multiple source data (i.e. ACNielsen, Account Specific EPOS, Panel Data, Qual / quant research) and space planning software are a key advantage. You are pro-actively striving to improve ways of working and shaping the way the category team works. You have to be fluent in Dutch with good English skills.

What’s in it for you?

At Danone we offer a complete package of benefits, with a competitive primary salary and yearly bonus, but also benefits like a premium free pension, 30 days annual leave and several discounts on a collective health insurance and even on some of our products.

But more importantly - growth opportunities for next steps in either your sales environement or towards a next role in ther departments closely related to this function.

About Us

At Danone, we are dedicated to achieving health through food. And not only that; we want our mission to benefit people of every age, in every social and cultural environment and in every part of the world - as many people as possible.

Danone Netherlands is part of Danone. At Danone we have over 90 years of experience in the development of healthy dairy nutrition. Our expertise in the field of bacteria in dairy products during that period has deepened and broadened. This expansion is reflected in a wide range of products balanced between health and indulgence for every moment of the day. Our main brands are: Actimel, Activia, Danoontje and Danio.

What’s next?

Hit the “apply now” button.

Part of the interview process will be a telephone interview; first round interview will be held in our offices in Utrecht.  The 2nd round interview will consist of an interview and presenting a business case.

Need more information?

Please contact Eugénie Mullie, Talent Manager on

Eugénie Mullie
Talent Manager Medical & Sales +32 (0) 471 543 814